10 TIPS FROM ARTEM MESHCHERYAKOV VOLUME, HOW TO REALIZE ITSELF
Artem Meshcheryakov - creative director of the team of like-minded FRANTS, who realized not one (or even two) projects for leading Federal companies, shared with us some liifkhaks and advice on how to realize the creative idea, and not let it bend into the "cemetery of ideas" . About him, too, told, by the way!
- Ideas are born in free time. And even then, when you do something uncharacteristic for yourself. For example, if you usually drive a car, and this time decided to go by bus, then, sitting by the window and looking at the street with music on headphones, you can come to new solutions and angles. Or during a morning run, for example.
- There is some "idea cemetery", where anyone, even the best option, can go after the murder (if someone tell and do not get support) and suicide (if for a long time to think and eventually change your mind.)
- Always write down all your ideas. No, you will not remember. Therefore, notes on your phone is your most valuable tool for work.
- If you can not realize the idea yourself - find who can do this together or in your place.
- Use referrals and richboards to add new touches to your idea and make it into one. But, at the same time, remember that nobody canceled the plagiarism. Steal like an artist! And look for inspiration in related areas. For example, for me it's architecture, literature, video.
- Do not see adme.ru as an example of advertising. See adage.com.
- And you can also pay attention to the network agencies of Asia and South America.
- People: Ideas in them. Create collaborations. Because who does not unite, he will die.
- You need a lot of courage strong> to really realize everything. But it's worth it.
- If you are from some idea "pret" for about 5 years, then this is a clear sign: it's time.