Rebranding of the international forum "Innovations in Road Construction". The task of the agency is to develop an identity that corresponds to the status of an international event and covers the following subjects: innovation, technicality, speed, technology, road construction.
The first draft scored the bull’s-eye at one stroke!
The identity is based on the sign of the forum. It is a simplified image of a multi-level road junction, which is one of the most complex road constructions that requires innovation. The sign is graphical and technological, while it is based on simple shapes. It looks like a pictogram of a complex technological product. Hi, Adobe! The sign is easily animated and adapted for exclusive souvenirs.
The pattern also explores the topic of complex road junctions, but it is also artistic and expressive. The pattern application creates dynamics on any surface.
We managed to create an identity which is innovative and technological; and that clearly shows the subject of the forum - innovations in road construction. Thanks to our work, the forum really reached the international level in terms of visual image. It corresponds to all the modern tendencies of event design and keeps up with major international business events.
Russia has two problems. We solved one of them beautifully together with Avtodor Company. Now we are looking for somebody to solve the second problem with. And the solution is going to be just as beautiful.