We are for the changes for the better and for the positive transformations of our beautiful country. "Urban Renovations" project is about that.
The main idea of the project is to give different enthusiasts the opportunity to prove themselves in transformation of urban space. The project supports the activists and plants the seed for transformation. The fruits are determined by the activists themselves in their own cities.
The goal of the project is to involve students in the development of the urban environment, as well as to promote urban activism as one of the most effective forms of civic-patriotic education of young people.
Our work began with the slogan design. We managed to briefly describe the main idea of the project and to emphasize it with a visual image. The slogan reads: "Where words take shape". In fact, these words are the essence of the urban renovations. That is what the guys do: they let the words (ideas) take shape in the form of real results.
The mark is the main element of the style. Like the slogan, it clearly demonstrates the activities of the project, in our case, the opportunities that activists themselves are free to take.
The project pattern is a combination of different-scale green diamonds. It is used on promotional products, handouts and souvenirs. Different scales of the diamonds create a pattern that resembles a traditional Russian ornament.