A mark of attention to the elderly #close a hole in the heart, identity, mark

A mark of attention to the elderly

We in the studio developed a sign of attention to the elderly.

The starting point is the project of our friends «Again 28», which raised the problem of attention to the elderly. We liked it, and we decided to dig deeper.

To the project. First we went in the direction of developing a corporate identity for a nursing home, but at the first meeting, we broke this venture, as we groped for something more global and important, remembering our grandmothers and grandfathers. We noticed that all the memories, even the warmest ones, end with a sense of guilt. The blame for not calling for a long time, because he refused to take another knitted socks, because he did not go for potatoes, for what was not comfortable when the grandmother showed her feelings in public, and you already considered yourself an adult . Memories do not have a shelf-life, and if they slow down a little, they even after tens of years remain as bright and kind. This idea pushed us to create a mark of attention to the elderly. The sign helps to slow down these pleasant memories so that you once again showed attention to your grandparents, or to absolutely unfamiliar older people who, perhaps, , need attention even more.

To visualization. We had several directions and associations: simple geometric shapes, knitting needles, jam, chess ... From the jar association, a pattern of dots was born. After that, an association with a grandmother's handkerchief was born, and then a patch. We liked the idea of ​​combining the shape of the kerchief with the patchwork function. It sounds a bit rude, but we developed a patch for a hole in the heart. It's going back to feeling guilty. Long debated about the goals of the project, about its tasks, about what we want. We decided that we want this product to the masses. So that as many people as possible remember about their elderly loved ones and help unfamiliar older people.

Ход мыслей

We came up with a simple way to convey our thoughts - souvenir products, which will allow us to think about the problem, and an online store with the opportunity to regulate the price for the goods in a big way (if you want to help more) for transparent assistance to special institutions where elderly people live. Before buying it will be possible to choose an organization where to transfer money. Souvenir products as a charity tool, of course, not the bike that we invented. The level of class and bearability of such products is "beginner". So we want to raise this level, so that the souvenirs themselves are popular with people and competed with brands of clothing. Give the choice - just wear a cool T-shirt, or a cool T-shirt with a very important message for you.



A mark of attention to the elderly

A mark of attention to the elderly

A mark of attention to the elderly

A mark of attention to the elderly

A mark of attention to the elderly

A mark of attention to the elderly

A mark of attention to the elderly

A mark of attention to the elderly



At this stage, we are looking for contractors and partners, realizing that the project needs to invest in the project. Now we are open to any comments on the design of the environment about the sign itself, offers from companies that want to become partners, cooperation with brand managers of mass-markets. We hope that we will be able to sell the products ourselves, but with your help, as well as to partner with the clothing manufacturer and make a special collection, the profit from the sale of which will go to special institutions.

We will be happy to receive any suggestions and requests. And if you want to buy products now, then write too. While it will be long, not cheap, but we will figure it all out and in time, we will establish the process. This is a difficult and important project. We really want him to start living.



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